Kyoto International Manga Museum

Content (Theme works)

Moyoco Anno's Sugar Sugar Rune

© Moyoco Anno / Kodansha

© Moyoco Anno / Kodansha

From shojo manga magazines to fashion magazines and youth magazines, Moyoco Anno's work has appeared in a variety of media. The clothing she draws when creating her characters and stories follow real fashion trends and at the same time depict a glamour that her readers dream of.

Among Anno's work, her magical girl series Sugar Sugar Rune has a quintessentially manga dreamlike fashion and yet the clothes have a loveliness to them that results in a demand for them as real clothes as well.

Two fashion houses have been selected and five individuals have been chosen by competition to create physical realizations of outfits from the pages of Anno's work, as well as use it for inspiration to create original items of clothing.

Please enjoy Sugar Sugar Rune's fanciful magic and love-packed fairy-tale world.

Moyoco Anno

Moyoco Anno is a manga artist who was born in 1971 and debuted while still in high school in 1989. Her series Happy Mania was serialized in the manga magazine Feel Young from 1995, and is now also a popular TV drama series. Her representative works include Jelly in the Merry-go-round, Flowers and Bees, and Hataraki Man. Many of her works have been animated or turned into live-action dramas, and a movie adaptation of her series Sakuran, about a courtesan in Edo (old Tokyo), was made in 2007. Sugar Sugar Rune is her first series for children. The fashions depicted within have generated a lot of interest and are tremendously popular with readers. Her illustrated essays, Bijin Gaho, depict an insatiable quest for beauty and fashion, and resonate with female readers. She is a rare artist who has gained attention not only for her manga, but also for the exquisiteness of her taste.

Sugar Sugar Rune

A magical girl manga that was serialized in the manga magazine Nakayoshi from 2003 to 2007. Two friends, Chocolat and Vanilla, live in a magical world and are sent down to the human world to compete against one another in a contest to become queen. It is a love themed competition to steal the most hearts from the people who fancy them. The artwork features much discussed and cutely drawn accessories and fashion and the manga was adapted as a hit anime series in 2005.

© Moyoco Anno / Kodansha

Pagong

A Kyoto brand that utilizes the vast design resources which had been lying dormant in the warehouse of Kameda Tomisen, a fabric craft workshop established in the Taisho period (1912-1926), Pagong creates and sells Aloha shirts, dresses, accessories, and other fashion items. From classical Japanese patterns to art nouveau, a wide range of designs have recently been rejuvenated through stylish clothing designs. Pagong's artisans carry out the dying process through traditional Kyoto yuzen dying and color adjustments. First opened in 2002 in Gojo, Kyoto; Pagong currently has three stores in Kyoto and fans throughout the country.

http://www.pagong.jp/

Romance

A 'boho' style (designs done in bohemian style) store that opened in Kyoto's Teramachi in 2005 and was revamped in 2011 with a line of accessories. Romance is a select shop that makes and sells its own collection, including exclusive brand shoes, designer clothes, and accessories. With their focus on the theme otome (young lady), Romance is a fashion store that creates a luxurious and in-vogue world for women. They also make bespoke wedding dresses and theatrical costumes.

http://blog.goo.ne.jp/romance0752315405/

The first Kyoto MaGiC project:
Kyoto MaGiC Art Exhibition "Shojo manga and fashion - The world of Junichi Nakahara and Macoto Takahashi"
Kyoto MaGiC Fashion show "Girls' dreams - The world of Junichi Nakahara and Macoto Takahashi"

Details on the event page: http://www.kyotomm.jp/english/event/exh/kyotomagic2012eng.html